10 Solid Ways To Grow Your Business

10 Solid Ways To Grow Your Business

If you start a business you have to know that it is a complex and demanding task, but also that it is only the beginning of your entrepreneurial adventure. There will be a lot of obstacles to overcome, no matter what kind of entrepreneur you are, be it online e-commerce, service sector, etc. Trying to build your business and let it grow is probably one of the hardest parts of any business.

A crucial part of growing your business is to understand your audience and their needs. Not just your existing customers but also your potential new customers. If you launch new products you have to be prepared to adapt to new audiences and you need to know how to reach them. So how do we do that and how do we grow our business?

In today's post, I want to give you 10 professional ways you can use in your business strategy to grow and achieve your short and long-term goals.

Have a diverse marketing plan.

One of the best ways to grow your business is to have a good marketing plan, but this plan should be diverse and you should try different tactics. If you spend your whole budget on a single tool you might end up losing. But if you apply different strategies and combine traditional marketing and advertising techniques you can reach a bigger audience and have more chances of growing. If you want to read more about this you can also read our article on this topic to help you further.

RELATED: Online Marketing: 3 Powerful Ways To Monetize Your Email Subscribers

Divide the year into four quarters.

A good way to have more insight into your business is to divide the year into four. You should write detailed plans for each quarter, but don't be too ambitious here, the goals should be achievable. Doing so you will be better able to monitor the progress of your business and you can more easily spot weaknesses and adjust accordingly.

Focus on existing customers.

An important thing that is often neglected by companies is not focusing on existing customers. Many businesses prefer to focus on growing their customer base and forgetting about existing customers. But this is a rather big mistake because these companies forget that happy customers bring new customers, by doing word to mouth advertising. Letting your customers come back for more should be the most important focus of your marketing team. If customers keep coming back and only talk positively about you this can only let your business grow. 

Also Read: 10 Powerful Tips To Write A Good Advertising Message

Connect with your audience locally

If you have a physical store you want to increase the awareness of your store locally. And even though we live in a very globalized world, most of your customers will be locals. So you need to ask yourself this, will somebody travel 1000 miles just to visit my store? Most likely not, or at least the majority of your customers do not. If this is the case, it would probably not be advised to advertise all over the country. 

But one way to connect better with your local customers is to use local SEO on search engines. This means that you have to make sure that your website is optimized so that people that are near your store can easily find you when they are searching for something. 

Another way to get the local community to know you better is to contribute to the community by sponsoring events or collaborating with local businesses.

TIP. Also, make sure you are on google maps as this will help you when people are using it to search for stores near them.

Know your target audience

In order to reach your audience and be able to convince them that your product is worth the money, you should know your audience in and out. You need to know what they want, what their needs are, and what their opinion is about your brand. Doing this will help you make better choices regarding product marketing, communication, and just in general trying to deliver a product or service that people actually want. One way to know what people think of you is by doing surveys or "social listening" which means you try to find out what people say about you on social media.


One way to grow your business and be able to handle more orders is to outsource responsibilities to other professionals. This might come in handy when you have grown your business to a point where you can't really grow anymore. Therefore hiring specific services of experts in different fields and help contribute to the success and growth of your business.

Stay up to date

As obvious as it may sound, you have to stay up to date in the industry that you are in. Often this is overlooked, which is understandable, you are busy managing your business. But you should not forget that the market is constantly evolving and so are your customers. What today is hot midget tomorrow be not. So in order to always follow the trends and know what is going on you should stay informed. You can do this by subscribing to news blogs, attending business conferences, or by visiting exhibitions.

Upgrade your company branding

If you start your own business it is very important to have good branding, this includes a good logo, and colors and being clear about what your business stands for. You have to be consistent with your branding, that way people will recognize you more easily. Improving your brand can help you reach more customers and make selling your product or service easier.

Make us of special dates

A year has 365 days, and a year has a lot of special days and holidays. Knowing them can help you create special offers or promotions on these days to increase sales. Days like Christmas are opportunities you don't want to miss. During these days your sales could double, so you should make sure your marketing campaigns are adapted to it. Not only can you increase your sales this way, but standing out from your competition can also strengthen your visibility and increase your brand awareness, which will help you to grow your business even more.

Have a strong online presence

We are living in a world where it is unthinkable to not have the internet anymore. Therefore it is of utmost importance that you have a website and that your SEO is done right. SEO, which stands for Search Engine Optimization, basically means that your website follows all the rules that, for example, Google makes. 

You want to be on top of the list, in order for more people to find you. And in order to increase your business reach and get more people to come to your store, you need a professional website that is indexed by Google and other search engines.

Next to that, you should be on social media. You don't have to post daily, but at least make sure that you have a Facebook page, Twitter, and Instagram with all your contact info. 

We hope these 10 ways have helped you, if you have any questions or suggestions, please let us know in the comments below.

About the author:
Hello, my name is Ron Hoekstra, founder of The Liberty OnDemand. I hope you like my content, if you want to know more about me, please read here or subscribe to my newsletter where I will keep you up to date with new posts and other useful content.